What to read this week πŸš€


What You'll Learn Today

In 5 minutes, you'll be learning about the following:

  1. How One-click Buy Buttons Boost Sales​
  2. 5 Things That Make a Top 5% Landing Page​
  3. A Private Network for High-growth Founders
  4. Building a Next Level Marketing Team [PODCAST]
  5. Google's New Ad Library [TOOL]

What did everyone enjoy last week?

The most clicked link was... Get Copy That Converts from a Top 1% Copywriter​

Cheers,

Jim Huffman, GrowthHit CEO & OneDayDesign Co-Founder
​(Happy to connect on Twitter or LinkedIn)

WHAT IS YOUR NEXT BIG IDEA? ​
​
3 Startups to Inspire Your Own

1/ Read AI: AI-Generated Summaries, Transcripts, & highlights for Your Sales Calls​

πŸ’‘ The Takeaway: Use AI to 5x your sales teams efficiency. I use it to make my SOPS.

2/ Hest: The Outdoor Camping Brand that's Blowing Up DTC​

πŸ’‘ The Takeaway: This camping mattress brand is so cool it had a music festival for its customers.

3/ Hampton: Join the Private Network for High-Growth Founders​

πŸ’‘ The Takeaway: Sam Parr, The Hustle founder, launched an invite-only founder network. And his site is strong!

IN PARTNERSHIP WITH Jonfarber

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And we give you the tools and resources to scale a successful Airbnb business.
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HOW TO GROW YOUR STARTUP ​
​
2 Growth Tips to Scale Your Biz

Here are the growth tactics, hacks, and stunts to help you grow your startup:

1/ 5 Things That Make a Top 5% Landing Page​

1/ Clear messaging

Your site should immediately answer:

  • Who is this for?
  • What’s in it for them?
  • What should they do next?

If you create clarity around these questions, your chance of conversion skyrockets.

Example -> https://convertkit.com/​

2/ Visualization of value

Most pages TELL you about the product. It’s not enough.

You need to SHOW the audience:

  • What they’re getting
  • How they can use it
  • What to expect

Example -> https://www.triplewhale.com/​

​Click Here to learn 3 more tips (with examples) that make a top 5% landing page that converts!

2/ How One-click Buy Buttons Boost Sales​

Using one-click β€œBuy now” buttons in your online store, (alongside the standard β€œAdd to cart” option) is recommended

Why?

These buttons let your customers order a product without having to re-enter billing and shipping information or visit a checkout page.

People will spend more at your online store, buy more items and spend more time on your site, visiting more pages each visit.

Research and Findings:

Researchers analyzed 35 months of data from over 18,000 online shoppers of an anonymous Asian retailer after it introduced one-click buying.

The results:

  • Spent an average of 28.5% more ($5.7 per month) after switching to one-click buying
  • Placed 43% more orders and bought 36% more items
  • Made 32 more visits to the site and spent 245 more minutes on site

​Check out the full post to learn more about the research and understand why this works, along with the limitations.

WHAT TOOLS GIVE YOUR STARTUP SUPERPOWERS? ​
​
TOOL OF THE WEEK: Google Ads Transparency Center​

The Ads Transparency Center is a searchable hub of all ads served from verified advertisers.

This one-stop shop was designed with you in mind by ensuring you have easy access to information about the ads you see from Google

THE $3M CHALLENGE by GROWTHHIT

​See How We're Scaling Our Own Startups to $1M

What's the $3M Challenge?

We are launching and growing 3 companies to $1M in sales each.

Here are the 3 companies:

We’re documenting every step along the way.​

Follow me on Twitter to see updates on The $3M Challenge.

From the winning ads to how we let customers impact our website design, we share everything we're working on.

What's New: One Day Design

We're having the best success with a lift in Conversions when we start with the homepage.

Here is one example below.

What's New: Handsome Chaos

Good news: the samples are getting better.

Other news: We're thinking of changing the name of the brand to drive home our value proposition.

So, yes, we bought a new domain name.

More to come.

PODCAST: IF I WAS STARTING TODAY by GROWTHHIT

Building a Next Level Marketing Team

Jim is joined by Nathan Yeung to discuss all things growth and marketing.

They cover high-level strategies for marketing teams before getting into the nitty-gritty of growth hacks that anyone starting an agency today can use for success.
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​TOPICS DISCUSSED IN TODAY’S EPISODE

  • Building a marketing team from scratch: who’s on it?
  • Hiring hacks
  • Full accountability
  • Technical marketers
  • Spotlight Syndrome
  • Avoiding design by committee
  • Serial position effect/Peak end rule
  • Research-based marketing
  • Media arbitrage
  • Understanding pain points
  • Focus amplifying

Would you like to feature on my podcast? Email me at jim@growthhit.com​

A BONUS FOR YOU ​
​
Something Fun . . .

HOW ARE WE DOING? ​
​
What did you think?

Did you enjoy this newsletter? If yes, please consider sharing it with a friend. The best way to support us is to share us with fellow founders and marketers.

Who is GrowthHit?

We're a growth team that's on a mission to help or inspire 1M potential founders.

Our growth team combs the internet for hacks, tactics and ideas so you don't have to.

Here is how we can help you grow?

See you next Thursday!

The GrowthHit Team

LOOKING FOR MORE?​
​
Check Out Our Resources

PODCAST: Building a Next Level Marketing Team

Learn how the top founders and marketers would do it all over again if they were starting today.

TIKTOK: Damn Good Marketing

​

Need marketing inspiration? Get the best damn marketing examples in 30-50 second clips.

ONE DAY DESIGN: Get a Design in 1 Day

Need a new page? Or need to redesign a site? We can get you stunning designs in 24 hours.

BUILD IN PUBLIC: How We Grow our Startups

We are building 3 startups in public. Follow along to see the wins, fails, and lessons along the way.

The Startup Growth Playbook [Templates]

Get the resources that helped our clients hit $247M+ in sales: Ad structure, landing page designs, and 12-month growth plan & model.

Need a Growth Team?

Is it time to invest in a growth team? Book a call to see if we're the right fit for your growth goals. We can help with CRO, ads, email & more.

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Startup Growth by Jim Huffman, GrowthHit CEO

Find & grow your next big idea. Every Thursday you get 3 startup ideas, 2 growth tactics, and 1 tool to give your business an unfair advantage. My name is Jim and I am the GrowthHit Founder & Neat CEO. I share wins, loses and epic memes along the way.

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