What You'll Learn Today

In 5 minutes, you'll be learning about the following:

1. The 20 Funniest Ads of All Time
2. Meta's New Ad Format (Flexible Ads) and Everything to Know About It
3. ​​My Meeting with Billionaire Andrew Wilkinson (and How I Might Have Blown It) [PODCAST]​
4. How Can You Create Impressive Presentations Effortlessly?
5. Your Personal AI-powered Tour Guide

What did everyone enjoy last week?

The most clicked link was ... 5 Steps Amanda Natividad Took to 60x Her Audience in a Year​

🚀 We Are Hiring!

We're looking for talented individuals to fill two exciting roles:

1. Conversion Rate Optimization Expert - APPLY HERE​
2. Meta & Google Ads Expert - APPLY HERE​

Cheers,

Jim Huffman, GrowthHit CEO
​(Want a friend? Let's connect on Twitter or LinkedIn)

WHAT IS YOUR NEXT BIG IDEA? ​
​3 Startups to Inspire Your Own

1/ Glambase: Create AI Influencers​

The Takeaway: If this works as promised, you can relax while your AI avatar handles all content creation.

2/ 1thrive: The Family Command Center​

The Takeaway: Amidst the AI revolution, sometimes a simple board and pen is all you need to keep your family organized

3/ Guidie AI: Your personal tour guide​

The Takeaway: Free personal guide, no tour guide fees, effortless itineraries, and real-time updates.

​Growth Calender: A 12-Month Blueprint for Growth​

🤔 Still don't have a growth plan for 2024?
​
Here is a little secret to making a plan that you'll actually use.
​
Spoiler: It's not about your plan. It's about your calendar.
​
Enter the Growth Calendar Framework.
​
A tactical 12-month blueprint that schedules "Always On" Growth Channels and "Marketing Moments."
​
Stop focusing on a "2024 Planning Deck" that'll collect dust in your Google Drive. Start making a growth calendar.
​
BELOW IS A VIDEO BREAKING IT DOWN 👇

HOW TO GROW YOUR STARTUP ​
​2 Growth Tips to Scale Your Biz

Here are the growth tactics, hacks, and stunts to help you grow your startup:

1/ Meta's New Ad Format (Flexible Ads) and Everything to Know About It ​

Meta has just started rolling out a new creative ad format – Flexible Format

Below is what you need to know:

Flexible Ad Format Explained:

• Allows advertisers to submit up to 10 images or videos per ad.
• Meta’s ad delivery system optimizes the best format automatically.

Benefits:

• Reduces manual effort and guesswork.
• Automates format choice to enhance ad performance.

Current Availability:

• Supports Sales and App Promotion campaign objectives.
• Limited functionality for objectives like Traffic.

Actionable Tips:

• Use varied media assets to leverage Meta’s optimization.
• Monitor performance metrics to refine strategies.
• Stay updated on feature expansions for broader campaign applications.

Practical Implementation:

• Test different combinations of images and videos.
• Focus on high-quality, engaging content for better optimization.
• Utilize insights from Meta’s analytics to improve future campaigns.

Check out the complete article HERE to learn more about Flexible Ads

​

2/ The 20 Funniest Ads of All Time​

​The Ad professor recently posted their top 20 funniest ads of all time. Below are my three favorites:

1/ IKEA

Principle: Punch Upwards

If you're a commodity product, don't be afraid of punching up at luxury goods.

​
​2/ Watham Funeral Home

Principle: Flip The Script

Step 1 - Find the expected script by society

Step 2 - Flip the script around

3/ Daihatsu

Principle: Funny Reframe

If you have an unsexy practical product, make it sexy with a funny reframe.

Check out the rest HERE - Enjoy!

TOOL OF THE WEEK: ​
​How can you create impressive presentations effortlessly?​

How can you create impressive presentations effortlessly?

Decktopus is an AI-powered tool that generates content, images, and layouts automatically.

Its drag-and-drop editor, customizable templates, and organization features simplify design.

The tool also includes AI-generated notes, dynamic Q&A sessions, and personalized storytelling.

Ideal for business professionals, it ensures brand consistency and seamless team collaboration.

PODCAST: IF I WAS STARTING TODAY

​My Meeting with Billionaire Andrew Wilkinson (and How I Might Have Blown It)​

Jim and two fellow Entrepreneurs sit down to break down a once in a lifetime meeting with billionaire entrepreneur Andrew Wilkinson.

They share stories and takeaways from the meeting including possibly one of the biggest missed chances of Jim's life. They round out the show by brainstorming half-baked ideas.
​
​TOPICS DISCUSSED IN TODAY’S EPISODE

• Shooting your shot
• How to approach successful people
• Meeting Andrew Wilkinson
• Who won the meeting
• Jim missed a golden opportunity
• Insights and takeaways
• Half baked ideas

Would you like to be featured on my podcast? Email me at newsletter@growthhit.com​

BUILD IN PUBLIC​
​NEAT BUILD IN PUBLIC - RECAP!

We acquired Neat, the sweat-proof apparel brand, in September 2023, and it's been a whirlwind ever since!

​Here's a speedy scoop ​

September 2023

• ​Big News: We snagged Neat Apparel ​

October 2023

• ​Growth Magic: Unveiling My Hack for Neat's growth ​
• ​Influencer Oops: My not-so-shiny moment ​
• ​Growth Secret: Neat's No-Brainer Offer ​

November 2023

• ​Sale Scoop: Neat's Black Friday & Cyber Monday wins ​
• ​Sneaky Peeks: Neat's fresh look & feel, from products to cart​
• ​Why Neat?: All about the IP intrigue ​

December 2023

• ​Do Ugly Ads Work? You tell us ​
• ​90 Days Since Acquiring NEAT : Here’s What We’ve Learned​
• ​How Do You Make Good UGC Ads? (Examples from Neat) ​

January 2024

• ​Flew 2,856 miles for the ultimate photo shoot, ended up spilling coffee on our model.​
• ​Will This Sweat-Proof Shirt Ad Convert? (Let's see )​

February 2024

• ​The Ad That Could Change Everything for Neat’s Clothing ​
• ​Oops, We Ran Out! The NEAT (Accidental) Marketing Magic of Low Inventory ​

March 2024

• ​The 5 Pillars of Growth: A Sneak Peek at Neat™’s Growth Plan ​
• ​Paid Search: Can We Optimize Neat’s Google Ads for Success? ​

April 2024

• ​We Did It! The All-New Neat’s Website is Here (and It’s Awesome!) ​

May 2024

• ​Neat hits 4 figures in one day!​
• ​Neat is running out of stock (again). Preorder or Waitlist?​

June 2024:

• ​The $153 Mistake vs. the $24 Miracle: What We Learned About Paid Ads​
• ​Crushing it : 3.64 ROAS for Neat (Last 7 days)​
• ​Zero to Sold Out: How We Aced Our Core Shirt Launch!​
• ​How we took Neat’s conversion rate from 0.6% to 3.4%​

July 2024:

• ​Neat Reveals: The Email Welcome Flow for 50% Repeat Purchases​
• ​What color shirt do you want​

What's new this week:

Jim Huffman @JimWHuffman A preview of the social ads for Neat's undershirt campaign. Which one do you think will win? (We'll report back in 2 weeks.) 4:1 PM • Jul 10, 2024 0 Retweets 0 Likes

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(Need help growing with paid ads? Hit us up at @growthhit )

Want more updates on how we're growing Neat?

A BONUS FOR YOU ​
​Something Fun . . .

Top Growth Tools & Resources​
​Tools and Resources

Here are some tools we find helpful:

• Best Testing Tool - Convert​
• Best Ad Creative Tool - Ad Creative AI​
• Best Email Marketing Tool - Ripple AI​
• Best Growth System - GrowthMarketingOS​
• Best Copywriting Tool - Smartwriter.ai​
• Best Cold Email Outreach Tool - Smartlead​
• Best CRM Tool - PipeDrive​
• Best Communication Tool - Slack​
• Best Project Management Tool - Asana​

LOOKING FOR MORE?​
​How Can I Help?

• My Agency - GrowthHit​
• One Off Task: Growth Task​
• My Operating System: GrowthMarketingOS​
• Podcast - If I Was Starting Today​
• My Book: The Growth Marketer's Playbook​