What You'll Learn Today

In 5 minutes, you'll be learning about the following:

1. 4 Actionable Black Friday Cyber Monday Insights for Your 2024 Strategy
2. Turn Old Photos into Videos using AI
3. ​​How to Pick the Right Startup Idea & Hitting $26M in 3 Years [PODCAST]​
4. From Stick to Scaling: How to Run a High Growth Company [EVENT]
5. Where You Should Display Your Price

What did everyone enjoy last week?

The most clicked link was ... AI Eraser: Protect your Data from AI​

Cheers,

Jim Huffman, GrowthHit CEO
​(Want a friend? Let's connect on Twitter or LinkedIn)

WHAT IS YOUR NEXT BIG IDEA? ​
​3 Startups to Inspire Your Own

1/ Deep Nostalgia AI - Turn old photos into videos. Bring image to life.​

The Takeaway: This AI tool transforms your old photos into lifelike videos — a magical way to watch your cherished memories come alive!

2/ Papier: Diaries, Notebooks, Cards & More​

The Takeaway: Papier fills a niche with affordable, high-quality stationery, partnering with top design influencers like the V&A, Matthew Williamson, and Disney. Their personalized marketing and community-building through events and perks drive strong customer loyalty.

3/ Octane AI: Smart Quizzes That Unlock Growth For Shopify Stores​

The Takeaway: This tool helps eCommerce stores boost sales by creating personalized quizzes and pop-ups that recommend products tailored to each shopper. Easy way to connect with customers, increase engagement, and drive more conversions!

EVENT

​​From Stick to Scaling: How to Run a High Growth Company ​

Is your business growth hitting a plateau?

Effective marketing isn't magic—it's about mastering the system for scaling. Let's explore how to unlock the next phase of growth for your business.

• Do you feel like your business could be growing faster but can't pinpoint the block?
• Perhaps you're seeing some growth, but it's not as fast, predictable, or profitable as you’d hoped.
• Maybe you’ve hit a marketing plateau with no clear path to scaling up.

If this resonates, you're not alone.

Join me on Thursday, August 22, as we uncover the common obstacles hindering your business and learn how to break through to new levels of success.

HOW TO GROW YOUR STARTUP ​
​2 Growth Tips to Scale Your Biz

Here are the growth tactics, hacks, and stunts to help you grow your startup:

​1/ 4 Actionable Black Friday Cyber Monday Insights for Your 2024 Strategy​

With BFCM approaching, starting your planning early is crucial for success.

To stay ahead, here are four actionable insights based on the latest trends to maximize your success this year.

A/ Go All In On Retention and Loyalty Programs

In 2023, repeat purchases made up 56% of all transactions, a 180% increase from the previous year, while first-time purchases dropped by 45%.

This highlights the need to focus on retention and loyalty strategies. Prioritize loyalty programs, referrals, and winback campaigns to engage existing customers with exclusive offers and personalized recommendations, fostering repeat purchases and brand loyalty.

For example - The Spice House makes their winback email personal and seasonal by offering a free jar of their best-selling ground cinnamon when you spend $25.

B/ Segment Your Audience

Segmented email campaigns during BFCM 2023 drove a 29% revenue increase.

Notably, just 20% of ecommerce merchants who segment their lists generate nearly 80% of all revenue.

Use purchase, engagement, and behavior data to tailor your messaging, especially distinguishing between non-purchasers and purchasers.

Here are a few ways to segment your audience this BFCM:

C/ Save Your Best Offers for Cyber Monday

The holiday shopping season starts earlier each year, but Cyber Monday remained the biggest day in 2023, with $12.4 billion spent—a 9.6% increase.

Capture early shoppers, but save your best deals for Cyber Monday.

D/ Focus on Value Over Discounts

Despite a 52% increase in discounts in 2023, gross revenue only rose by 20%, showing that consumers want more than just discounts.

To stand out, focus on unique value, such as free shipping, gifts, or faster delivery.

For example, Golde offered a gift with purchases over $100, emphasizing value beyond discounts.

Source: link here​

​

2/ Where you should display your price​

Say you’re redesigning your website. Or putting the final touches to that banner ad.

Where should you write your price?

Here’s what scientific research found is most effective.

Position your price below your product (e.g. on your ad, product page, store shelves), not above.

People will perceive the price to be lower and be more likely to buy.

🧠 Why it works

• The metaphor that “down = less” and “up = more” is ingrained in most of us as a concept. For example, one can be “king of the hill” or “up in heaven”, and hit “rock bottom” or “go down to hell”.
• So when we see a price in a low vertical position, we associate “down” with “less” and perceive it as a smaller number than what it is.

Small changes can lead to big impacts.

Source: link here​

TOOL OF THE WEEK: ​
​Want to know who's visiting your website?​

RB2B helps identify anonymous visitors by delivering their LinkedIn profiles to Slack in real-time, enabling you to turn visits into valuable sales leads effortlessly.

PODCAST: IF I WAS STARTING TODAY

​How to Pick the Right Startup Idea & Hitting $26M in 3 Years​

This week, Jim is Joined by Evan Richardson of Form Health. Evan has seen and done it all and he shares nitty gritty insights into how a founder can start and grow a successful startup.
​
​TOPICS DISCUSSED IN TODAY’S EPISODE

• Should you get capital?
• Getting your first customers
• Builders vs Scalers
• How to pick the right idea
• Founder Journey
• What’s a good exit?

Would you like to be featured on my podcast? Email me at newsletter@growthhit.com​

BUILD IN PUBLIC​
​NEAT BUILD IN PUBLIC - RECAP!

We acquired Neat, the sweat-proof apparel brand, in September 2023, and it's been a whirlwind ever since!

​Here's a speedy scoop ​

September 2023

• ​Big News: We snagged Neat Apparel ​

October 2023

• ​Growth Magic: Unveiling My Hack for Neat's growth ​
• ​Influencer Oops: My not-so-shiny moment ​
• ​Growth Secret: Neat's No-Brainer Offer ​

November 2023

• ​Sale Scoop: Neat's Black Friday & Cyber Monday wins ​
• ​Sneaky Peeks: Neat's fresh look & feel, from products to cart​
• ​Why Neat?: All about the IP intrigue ​

December 2023

• ​Do Ugly Ads Work? You tell us ​
• ​90 Days Since Acquiring NEAT: Here’s What We’ve Learned​
• ​How Do You Make Good UGC Ads? (Examples from Neat) ​

January 2024

• ​Flew 2,856 miles for the ultimate photo shoot, ended up spilling coffee on our model.​
• ​Will This Sweat-Proof Shirt Ad Convert? (Let's see )​

February 2024

• ​The Ad That Could Change Everything for Neat’s Clothing ​
• ​Oops, We Ran Out! The NEAT (Accidental) Marketing Magic of Low Inventory ​

March 2024

• ​The 5 Pillars of Growth: A Sneak Peek at Neat™’s Growth Plan ​
• ​Paid Search: Can We Optimize Neat’s Google Ads for Success? ​

April 2024

• ​We Did It! The All-New Neat’s Website is Here (and It’s Awesome!) ​

May 2024

• ​Neat hits 4 figures in one day!​
• ​Neat is running out of stock (again). Preorder or Waitlist?​

June 2024:

• ​The $153 Mistake vs. the $24 Miracle: What We Learned About Paid Ads​
• ​Crushing it : 3.64 ROAS for Neat (Last 7 days)​
• ​Zero to Sold Out: How We Aced Our Core Shirt Launch!​
• ​How we took Neat’s conversion rate from 0.6% to 3.4%​

July 2024:

• ​Neat Reveals: The Email Welcome Flow for 50% Repeat Purchases​
• ​What color shirt do you want​
• ​Head-to-Head: A Preview of Neat’s Social Media Ads​
• ​Investing in the Right Move: A Recipe for 10X Growth​

August 2024:

• ​Neat Sweatproof Shirts: Gone But Not Forgotten​
• ​Pre-Order Test: From $100 to $1000 – Scaling for Success​
• ​Neat Feat: Our New Ad is a Total Knockout​

What's new this week

Jim Huffman @JimWHuffman Which email pop up wins? OPTION A: Discount Copy OPTION B: Scarcity Copy Our goal is a 10% email capture rate for Neat's site. Currently, we're at 3% but we're testing our way to 10%! More to come 2:36 PM • Aug 21, 2024 0 Retweets 0 Likes

​

​
(Need help growing with paid ads? Hit us up at @growthhit )

Want more updates on how we're growing Neat?

A BONUS FOR YOU ​
​Something Fun . . .

Top Growth Tools & Resources​
​Tools and Resources

Here are some tools we find helpful:

• Best Testing Tool - Convert​
• Best Ad Creative Tool - Ad Creative AI​
• Best Email Marketing Tool - Ripple AI​
• Best Growth System - GrowthMarketingOS​
• Best Copywriting Tool - Smartwriter.ai​
• Best Cold Email Outreach Tool - Smartlead​
• Best CRM Tool - PipeDrive​
• Best Communication Tool - Slack​
• Best Project Management Tool - Asana​

LOOKING FOR MORE?​
​How Can I Help?

• My Agency - GrowthHit​
• One Off Task: Growth Task​
• My Operating System: GrowthMarketingOS​
• Podcast - If I Was Starting Today​
• My Book: The Growth Marketer's Playbook​