What You'll Learn Today

In 5 minutes, you'll be learning about the following:

1. The 20 Funniest Ads
2. ​Using Comedy to Hit 250M People & The 5 Rules of Humor When Advertising [PODCAST]​
3. The Saleswoman Closing 33% of Cold Pitches
4. Effortless Ads in 30 Seconds
5. AI Tool Tailored For Startup Founders to Connect with Founders and vice-versa

What did everyone enjoy last week?

The most clicked link was ... How to Pick the Right Startup Idea & Hitting $26M in 3 Years​

Cheers,

Jim Huffman, GrowthHit CEO
​(Want a friend? Let's connect on Twitter or LinkedIn)

WHAT IS YOUR NEXT BIG IDEA? ​
​3 Startups to Inspire Your Own

1/ Jolie : Meet Your Most Essential Beauty Tool​

The Takeaway: Jolie markets its filtered showerhead as a beauty essential, highlighting the benefits of clean water for skin and hair. Their strategy focuses on visual storytelling, influencer partnerships, and user-generated content to connect with beauty-conscious consumers​

2/ Raizer: Founders meet investors, and vice-versa​

The Takeaway: Raizer is an AI tool tailored for startup founders to connect with investors (and vice versa) by crafting hyper-specific, data-driven messages, optimizing outreach to enhance engagement and response rates.

3/ Sugar Free: Nutritionist in Your Pocket​

The Takeaway: This app scans labels to uncover hidden sugars, get AI-driven nutrition advice, and track your progress towards a healthier, sugar-free lifestyle—impressive and needed!

THE GROWTH MARKETING OPERATING SYSTEM

​​Announcing "The Growth Marketing Operating System" [PRE-ORDER]

Remember "The Growth Marketer’s Playbook" from 6 years ago?

It sold 1000s of copies and even topped Seth Godin on Amazon for 72 hours.

Well, I've learned a lot since then. The real barrier to growth is not ideas or tactics.

It's a lack of systems.

Most efforts are scatter-shot, wasting time and money without direction.

Realizing this, I've created The Growth Marketing Operating System.

This is a program with resources, frameworks, and tutorials to build a solid growth system.

Exciting news: It launches this fall at $450, but I'm offering a special pre-order for $119 to the first 150 supporters.

Ready to leave behind the hit-or-miss approach and boost your growth?

​Pre-order now and secure your copy at this exclusive price.

HOW TO GROW YOUR STARTUP ​
​2 Growth Tips to Scale Your Biz

Here are the growth tactics, hacks, and stunts to help you grow your startup:

​1/ The 20 Funniest Ads​

The Ad Professor recently shared their 20 funniest ads.

Here are my favorites

1/ Grammarly

2/ LinkedIn

​
​3/ Patron Tequilla

4/ Ryan Air

​
Check out 16 more examples here - LINK​

​

2/ The Saleswoman Closing 33% of Cold Pitches​

“How many people are trying to reach the prospect exactly the same way as this?”

The lower the number the better chance you’ve got.

Automating sludge? Hundreds!

Finding a company whose problem you solve, solving it (without permission), and sharing with them on social media? Probably just you.

The proof is the pudding.

TOOL OF THE WEEK: ​
​Effortless Ads in 30 Seconds​

Struggling to create high-performing ads quickly?

​QuickAds.ai is your go-to tool for generating optimized ad creatives in minutes.

Powered by AI, it streamlines the ad creation process, enabling marketers to produce targeted, data-driven ads that convert—fast.

Perfect for busy marketers who need high-quality ads without the hassle.

PODCAST: IF I WAS STARTING TODAY

​Using Comedy to Hit 250M People & The 5 Rules of Humor When Advertising | Kleier Brothers​

On this episode, Jim is joined by Ryan and Sean Kleier, two comedians who have taken their successes in show business and translated them into the world of marketing. They get tactical on how you can incorporate the art and science of comedy to improve your marketing campaigns.
​
​TOPICS DISCUSSED IN TODAY’S EPISODE

• Importance of authenticity
• Creative process
• Packaging and execution
• Tweaking
• A/B testing
• Pitfalls of data reliance
• The value of bombing
• Comedy and branding
• The business of creativity
• Recognition
• Virality

Would you like to be featured on my podcast? Email me at newsletter@growthhit.com​

BUILD IN PUBLIC​
​NEAT BUILD IN PUBLIC - RECAP!

We acquired Neat, the sweat-proof apparel brand, in September 2023, and it's been a whirlwind ever since!

​Here's a speedy scoop ​

September 2023

• ​Big News: We snagged Neat Apparel ​

October 2023

• ​Growth Magic: Unveiling My Hack for Neat's growth ​
• ​Influencer Oops: My not-so-shiny moment ​
• ​Growth Secret: Neat's No-Brainer Offer ​

November 2023

• ​Sale Scoop: Neat's Black Friday & Cyber Monday wins ​
• ​Sneaky Peeks: Neat's fresh look & feel, from products to cart​
• ​Why Neat?: All about the IP intrigue ​

December 2023

• ​Do Ugly Ads Work? You tell us ​
• ​90 Days Since Acquiring NEAT: Here’s What We’ve Learned​
• ​How Do You Make Good UGC Ads? (Examples from Neat) ​

January 2024

• ​Flew 2,856 miles for the ultimate photo shoot, ended up spilling coffee on our model.​
• ​Will This Sweat-Proof Shirt Ad Convert? (Let's see )​

February 2024

• ​The Ad That Could Change Everything for Neat’s Clothing ​
• ​Oops, We Ran Out! The NEAT (Accidental) Marketing Magic of Low Inventory ​

March 2024

• ​The 5 Pillars of Growth: A Sneak Peek at Neat™’s Growth Plan ​
• ​Paid Search: Can We Optimize Neat’s Google Ads for Success? ​

April 2024

• ​We Did It! The All-New Neat’s Website is Here (and It’s Awesome!) ​

May 2024

• ​Neat hits 4 figures in one day!​
• ​Neat is running out of stock (again). Preorder or Waitlist?​

June 2024:

• ​The $153 Mistake vs. the $24 Miracle: What We Learned About Paid Ads​
• ​Crushing it : 3.64 ROAS for Neat (Last 7 days)​
• ​Zero to Sold Out: How We Aced Our Core Shirt Launch!​
• ​How we took Neat’s conversion rate from 0.6% to 3.4%​

July 2024:

• ​Neat Reveals: The Email Welcome Flow for 50% Repeat Purchases​
• ​What color shirt do you want​
• ​Head-to-Head: A Preview of Neat’s Social Media Ads​
• ​Investing in the Right Move: A Recipe for 10X Growth​

August 2024:

• ​Neat Sweatproof Shirts: Gone But Not Forgotten​
• ​Pre-Order Test: From $100 to $1000 – Scaling for Success​
• ​Neat Feat: Our New Ad is a Total Knockout​
• ​Email Pop-up Showdown: Discount vs. Scarcity​

What's new this week

Investing in Humor: A CEO’s Dilemma 🤔

As CEO of ​Neat™,​ I’m committed to thoughtful growth, but that means taking calculated risks. One question keeps me up at night: Should we invest in humor?

Let me paint the picture. We’re getting advice from the talented Ryan Kleier about making a funny video for Neat, inspired by Dollar Shave Club’s viral success.

It could be a genius move or a total misfire. Should we take the leap?

Pros:

• Virality: Think Dollar Shave Club’s success—can we replicate that?

• Brand Personality: Humor could make Neat stand out.

• Engagement: Laughter gets shared—could this bring us more attention?

Cons:

• Risk: Not everyone finds the same things funny—what if it flops?

• Budget: Is this the best use of our funds?

• Reputation: This could either boost or damage our brand.

The Verdict?

Is humor worth the gamble, or should we stick to what we know? I’d love your thoughts—could this be our Dollar Shave Club moment?

​
(Need help growing with paid ads? Hit us up at @growthhit )

Want more updates on how we're growing Neat?

A BONUS FOR YOU ​
​Something Fun . . .

Top Growth Tools & Resources​
​Tools and Resources

Here are some tools we find helpful:

• Best Testing Tool - Convert​
• Best Ad Creative Tool - Ad Creative AI​
• Best Email Marketing Tool - Ripple AI​
• Best Growth System - GrowthMarketingOS​
• Best Copywriting Tool - Smartwriter.ai​
• Best Cold Email Outreach Tool - Smartlead​
• Best CRM Tool - PipeDrive​
• Best Communication Tool - Slack​
• Best Project Management Tool - Asana​

LOOKING FOR MORE?​
​How Can I Help?

• My Agency - GrowthHit​
• One Off Task: Growth Task​
• My Operating System: GrowthMarketingOS​
• Podcast - If I Was Starting Today​
• My Book: The Growth Marketer's Playbook​