What You'll Learn Today

In 5 minutes, you'll be learning about the following:

1. Paramount’s Unique Marketing for "SMILE"
2. Unlocking Sales Success by Becoming Your Own Client
3. Borrow Talent From Fortune 500 Companies
4. ​​From a Panic Attack to Owning 5 Companies Worth $30M [PODCAST]​
5. Write better email campaigns 10x faster [TOOL]

What did everyone enjoy last week?

The most clicked link was ... Vet My Idea: Evaluate your business Idea for free​

🚀 We Are Hiring!

We're looking for talented individuals to fill two exciting roles:

1. Conversion Rate Optimization Expert - APPLY HERE​
2. Meta & Google Ads Expert - APPLY HERE​

Cheers,

Jim Huffman, GrowthHit CEO
​(Want a friend? Let's connect on Twitter or LinkedIn)

WHAT IS YOUR NEXT BIG IDEA? ​
​3 Startups to Inspire Your Own

1/ Field Notes: Smartly-designed notebooks​

The Takeaway: Pen and paper is a timeless essential, and everyone wants a stylish, customized notebook

2/ ByDesign: Calendars, to-do lists, docs, and more​

The Takeaway: Smart people don't just make to-do lists; they schedule time blocks. This app lets you do both.

3/ Tilvo: Borrow talent from Fortune 500 companies​

The Takeaway: Best way to ace a project with top-notch quality, no strings attached

​Growth Calender: A 12-Month Blueprint for Growth​

🤔 Still don't have a growth plan for 2024?
​
Here is a little secret to making a plan that you'll actually use.
​
Spoiler: It's not about your plan. It's about your calendar.
​
Enter the Growth Calendar Framework.
​
A tactical 12-month blueprint that schedules "Always On" Growth Channels and "Marketing Moments."
​
Stop focusing on a "2024 Planning Deck" that'll collect dust in your Google Drive. Start making a growth calendar.
​
BELOW IS A VIDEO BREAKING IT DOWN 👇

HOW TO GROW YOUR STARTUP ​
​2 Growth Tips to Scale Your Biz

Here are the growth tactics, hacks, and stunts to help you grow your startup:

1/ Paramount’s Unique Marketing for "SMILE"​

The Brief:

To promote the horror film "SMILE," Paramount aimed for a viral, creepy campaign.

Danielle Kupchak, EVP of Global Creative Content at Paramount, was inspired by her daughter's eerie smile, deciding to bring this unsettling image to the masses.

The Execution:

Paramount partnered with TriplePlay Studios during the MLB playoffs in summer 2022.

Actors with creepy smiles and bright "SMILE" shirts attended high-profile MLB and NFL games, remaining in camera view.

The unsettling smiles were maintained throughout the games, creating an eerie, memorable experience.

The Results:

The campaign generated:

• 160 million organic media views
• 100 million media impressions in one week
• Over 170 million views on social platforms
• Featured in major outlets like CNN, TMZ, ESPN, and AdWeek
• Topped the box office with $30 million on opening weekend, grossing over $216 million globally on a $17 million budget.

The Takeaways:

• Cost-Effective Marketing: Simple, creative ideas can generate massive attention without high costs.
• Earned Media: Capture human interest to gain organic media coverage, crucial in today's social media-driven world.
• Frequency: Ensure your campaign is seen repeatedly to enhance recall and impact.

Paramount's innovative approach shows that with creativity and strategic execution, even a simple idea can achieve extraordinary results. Check out the complete blog to learn more

​

2/ Unlocking Sales Success by Becoming Your Own Client​

I recently had the privilege of joining Jason Swenk on the Smart Agency Masterclass podcast, where I shared the creative acquisition strategy I've implemented to position my agency to become its own client and a recent success with a foot-in-the-door offer that could overhaul my agency's sales funnel.

Here’s a sneak peek of what we covered:

• Lessons in crafting a successful agency team.
• The Power of the Foot-in-the-Door Offer.
• How to become your own client and create the ultimate success story.

Click here to tune in: LINK HERE​

TOOL OF THE WEEK: ​
​Write better email campaigns, 10x faster​

Write better email campaigns, 10x faster

Save countless hours writing. Use AI to generate powerful content for hundreds of different email marketing campaigns, drips, newsletters, and more—in seconds

PODCAST: IF I WAS STARTING TODAY

​From a Panic Attack to Owning 5 Companies Worth $30M​

On this episode, Jim is joined by Bradley Hammer to discuss his journey from a corporate burnout to business architect. Jim and Bradley focus on the mindset transformation entrepreneurs need to grow from a rainmaker to architect.
​
​TOPICS DISCUSSED IN TODAY’S EPISODE

• From burnout to success
• Rainmaker vs architect
• An OS for your business
• Common mistakes
• 10x strategic thinking
• Working above the business
• Thinking time
• Quarterly Reviews
• 16 tips for weekly rituals

Would you like to be featured on my podcast? Email me at newsletter@growthhit.com​

BUILD IN PUBLIC​
​NEAT BUILD IN PUBLIC - RECAP!

We acquired Neat, the sweat-proof apparel brand, in September 2023, and it's been a whirlwind ever since!

​Here's a speedy scoop ​

September 2023

• ​Big News: We snagged Neat Apparel ​

October 2023

• ​Growth Magic: Unveiling My Hack for Neat's growth ​
• ​Influencer Oops: My not-so-shiny moment ​
• ​Growth Secret: Neat's No-Brainer Offer ​

November 2023

• ​Sale Scoop: Neat's Black Friday & Cyber Monday wins ​
• ​Sneaky Peeks: Neat's fresh look & feel, from products to cart​
• ​Why Neat?: All about the IP intrigue ​

December 2023

• ​Do Ugly Ads Work? You tell us ​
• ​90 Days Since Acquiring NEAT: Here’s What We’ve Learned​
• ​How Do You Make Good UGC Ads? (Examples from Neat) ​

January 2024

• ​Flew 2,856 miles for the ultimate photo shoot, ended up spilling coffee on our model.​
• ​Will This Sweat-Proof Shirt Ad Convert? (Let's see )​

February 2024

• ​The Ad That Could Change Everything for Neat’s Clothing ​
• ​Oops, We Ran Out! The NEAT (Accidental) Marketing Magic of Low Inventory ​

March 2024

• ​The 5 Pillars of Growth: A Sneak Peek at Neat™’s Growth Plan ​
• ​Paid Search: Can We Optimize Neat’s Google Ads for Success? ​

April 2024

• ​We Did It! The All-New Neat’s Website is Here (and It’s Awesome!) ​

May 2024

• ​Neat hits 4 figures in one day!​
• ​Neat is running out of stock (again). Preorder or Waitlist?​

June 2024:

• ​The $153 Mistake vs. the $24 Miracle: What We Learned About Paid Ads​
• ​Crushing it : 3.64 ROAS for Neat (Last 7 days)​
• ​Zero to Sold Out: How We Aced Our Core Shirt Launch!​
• ​How we took Neat’s conversion rate from 0.6% to 3.4%​

July 2024:

• ​Neat Reveals: The Email Welcome Flow for 50% Repeat Purchases​
• ​What color shirt do you want​
• ​Head-to-Head: A Preview of Neat’s Social Media Ads​
• ​Investing in the Right Move: A Recipe for 10X Growth​

What's new this week

Jim Huffman @JimWHuffman 🚨 Good news and bad news, people! 🚨 Good news: Neat sold out of our sweatproof shirts. 🎉 Bad news: Neat sold out of our sweatproof shirts. 😅 And now we can't get them back until the fall. So, what do we do? Stop selling? Nah, that’s not our style. We're getting CREATIVE! 4:2 PM • Jul 23, 2024 0 Retweets 0 Likes Read 1 replies

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(Need help growing with paid ads? Hit us up at @growthhit )

Want more updates on how we're growing Neat?

A BONUS FOR YOU ​
​Something Fun . . .

Top Growth Tools & Resources​
​Tools and Resources

Here are some tools we find helpful:

• Best Testing Tool - Convert​
• Best Ad Creative Tool - Ad Creative AI​
• Best Email Marketing Tool - Ripple AI​
• Best Growth System - GrowthMarketingOS​
• Best Copywriting Tool - Smartwriter.ai​
• Best Cold Email Outreach Tool - Smartlead​
• Best CRM Tool - PipeDrive​
• Best Communication Tool - Slack​
• Best Project Management Tool - Asana​

LOOKING FOR MORE?​
​How Can I Help?

• My Agency - GrowthHit​
• One Off Task: Growth Task​
• My Operating System: GrowthMarketingOS​
• Podcast - If I Was Starting Today​
• My Book: The Growth Marketer's Playbook​