What You'll Learn Today

In 5 minutes, you'll be learning about the following:

1. Job hunting using AI
2. Two million clicks from one email
3. Say “costs $x more” for premium options
4. ​A Growth Framework for Scaling Your Business to 9-Figures [PODCAST]​
5. 30 days of content in 5 minutes [Tool]

What did everyone enjoy last week?

The most clicked link was ... Glambase: Create AI Influencers​

🚀 We Are Hiring!

We're looking for talented individuals to fill two exciting roles:

1. Conversion Rate Optimization Expert - APPLY HERE​
2. Meta & Google Ads Expert - APPLY HERE​

Cheers,

Jim Huffman, GrowthHit CEO
​(Want a friend? Let's connect on Twitter or LinkedIn)

WHAT IS YOUR NEXT BIG IDEA? ​
​3 Startups to Inspire Your Own

1/ Jobright: Job hunting using AI​

The Takeaway: Find your dream job with AI and nail the resume. Just leave the interview to you

2/ Pretzel Snacks: Pretzel fanatics are freaking out​

The Takeaway: Fresh product, awesome website, stylish packaging, and tons of positive reviews—a winning formula!

3/ Vet My Idea: Evaluate your business Idea for free​

The Takeaway: Got a product idea? This tool checks potential issues, regulations, tips, tricks, and competitors for you!

​Growth Calender: A 12-Month Blueprint for Growth​

🤔 Still don't have a growth plan for 2024?
​
Here is a little secret to making a plan that you'll actually use.
​
Spoiler: It's not about your plan. It's about your calendar.
​
Enter the Growth Calendar Framework.
​
A tactical 12-month blueprint that schedules "Always On" Growth Channels and "Marketing Moments."
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Stop focusing on a "2024 Planning Deck" that'll collect dust in your Google Drive. Start making a growth calendar.
​
BELOW IS A VIDEO BREAKING IT DOWN 👇

HOW TO GROW YOUR STARTUP ​
​2 Growth Tips to Scale Your Biz

Here are the growth tactics, hacks, and stunts to help you grow your startup:

1/ Say “costs $x more” for premium options​

You're introducing new bran muffins at your bakery for health-conscious customers and need to set the pricing to encourage bulk purchases.

You have two pricing options:

1. 6 muffins for $10, 12 for $15
2. 6 muffins for $10, add 6 more for $5

Here’s why the second option is better.

When displaying prices for product upgrades, highlight the price difference (e.g., $19 more for premium) instead of the total price. This makes expensive options seem cheaper and boosts sales.

🎓 A scientific study was conducted, and below are the Findings

Listing add-ons separately (e.g., $10 extra) increases the likelihood of purchase. In 4 experiments:

• 38% more chose a 27-inch monitor ($60 more) over a 23-inch ($199.99).
• New York Times subscriptions doubled with $7 more for the larger plan.
• 40% more bought a premium bicycle ($60 more).

This effect works for quick decisions but fades with careful price comparison.

🧠 Why it works

We focus on how prices are shown. Highlighting the price difference makes the premium option seem cheaper, encouraging upgrades. Longer deliberation reduces this effect.

Check out the complete article to learn more - LINK HERE​

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2/ Two million clicks from one email​

Yes. You did read that right.

The offer? A 50% discount.

Something we've seen one million times before, except this time, in the palms of a copywriter with acute awareness of human psychology:

“The first five people (scarcity) to click this button (labour illusion) 500 times (ridiculousness ) win 50% off (gamification)”

TOOL OF THE WEEK: ​
​30 days of content in 5 minutes​

This AI-powered tool generates 30 days of content in just 5 minutes using GPT-4.

With personalized profiles, on-brand content, and eye-catching imagery, it delivers posts that achieve 3x greater engagement.

Designed for busy entrepreneurs, it offers quick onboarding with zero learning curve.

The tool also supports auto-posting to multiple platforms, allowing you to schedule and publish with a single click.

PODCAST: IF I WAS STARTING TODAY

​Liquid Mind: A Growth Framework for Scaling Your Business to 9-Figures​

This week, Jim is joined by Will Hughes as he shares his unique framework for encouraging creative thinking and solutions for entrepreneurs.
​TOPICS DISCUSSED IN TODAY’S EPISODE

• Creating liquid mind
• Harnessing frameworks
• Breaking thought patterns
• Using another perspective
• Exposure to different ways of thinking
• Copy culture
• Oxford framework
• Specific applications

Would you like to be featured on my podcast? Email me at newsletter@growthhit.com​

BUILD IN PUBLIC​
​NEAT BUILD IN PUBLIC - RECAP!

We acquired Neat, the sweat-proof apparel brand, in September 2023, and it's been a whirlwind ever since!

​Here's a speedy scoop ​

September 2023

• ​Big News: We snagged Neat Apparel ​

October 2023

• ​Growth Magic: Unveiling My Hack for Neat's growth ​
• ​Influencer Oops: My not-so-shiny moment ​
• ​Growth Secret: Neat's No-Brainer Offer ​

November 2023

• ​Sale Scoop: Neat's Black Friday & Cyber Monday wins ​
• ​Sneaky Peeks: Neat's fresh look & feel, from products to cart​
• ​Why Neat?: All about the IP intrigue ​

December 2023

• ​Do Ugly Ads Work? You tell us ​
• ​90 Days Since Acquiring NEAT : Here’s What We’ve Learned​
• ​How Do You Make Good UGC Ads? (Examples from Neat) ​

January 2024

• ​Flew 2,856 miles for the ultimate photo shoot, ended up spilling coffee on our model.​
• ​Will This Sweat-Proof Shirt Ad Convert? (Let's see )​

February 2024

• ​The Ad That Could Change Everything for Neat’s Clothing ​
• ​Oops, We Ran Out! The NEAT (Accidental) Marketing Magic of Low Inventory ​

March 2024

• ​The 5 Pillars of Growth: A Sneak Peek at Neat™’s Growth Plan ​
• ​Paid Search: Can We Optimize Neat’s Google Ads for Success? ​

April 2024

• ​We Did It! The All-New Neat’s Website is Here (and It’s Awesome!) ​

May 2024

• ​Neat hits 4 figures in one day!​
• ​Neat is running out of stock (again). Preorder or Waitlist?​

June 2024:

• ​The $153 Mistake vs. the $24 Miracle: What We Learned About Paid Ads​
• ​Crushing it : 3.64 ROAS for Neat (Last 7 days)​
• ​Zero to Sold Out: How We Aced Our Core Shirt Launch!​
• ​How we took Neat’s conversion rate from 0.6% to 3.4%​

July 2024:

• ​Neat Reveals: The Email Welcome Flow for 50% Repeat Purchases​
• ​What color shirt do you want​
• ​Head-to-Head: A Preview of Neat’s Social Media Ads​

What's new this week

Jim Huffman @JimWHuffman Meet Tyler. He's our MVP model at Neat who willingly let us: 💦 Pop water balloons on his shirt ☕ Spill coffee on him (oops, my bad!) 📸 Trek to the tiniest (and sketchiest) studio in Brooklyn All to make our site look 🔥🔥🔥. His impact? Huge. 2:10 AM • Jul 17, 2024 0 Retweets 0 Likes Read 1 replies

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(Need help growing with paid ads? Hit us up at @growthhit )

Want more updates on how we're growing Neat?

A BONUS FOR YOU ​
​Something Fun . . .

Top Growth Tools & Resources​
​Tools and Resources

Here are some tools we find helpful:

• Best Testing Tool - Convert​
• Best Ad Creative Tool - Ad Creative AI​
• Best Email Marketing Tool - Ripple AI​
• Best Growth System - GrowthMarketingOS​
• Best Copywriting Tool - Smartwriter.ai​
• Best Cold Email Outreach Tool - Smartlead​
• Best CRM Tool - PipeDrive​
• Best Communication Tool - Slack​
• Best Project Management Tool - Asana​

LOOKING FOR MORE?​
​How Can I Help?

• My Agency - GrowthHit​
• One Off Task: Growth Task​
• My Operating System: GrowthMarketingOS​
• Podcast - If I Was Starting Today​
• My Book: The Growth Marketer's Playbook​