What You'll Learn Today

In 5 minutes, you'll be learning about the following:

1. The TikTok Secrets to Dominating on the World's Most Viral Platform
2. A/B Testing Doesn’t Have to be a Pain in the SaaS
3. ​Grow, Sell, or Cashflow Your Business from a Guy with a 9-Figure Exit [PODCAST]​
4. How W Hotels launched the Social Campaign of the Year by getting into bed with influencers
5. ​​From Stick to Scaling: How to Run a High-Growth Company

What did everyone enjoy last week?

The most clicked link was ... ​Your Quick Guide to The Best Ad Creatives​

Cheers,

Jim Huffman, GrowthHit CEO
​(Want a friend? Let's connect on Twitter or LinkedIn)

WHAT IS YOUR NEXT BIG IDEA? ​
​3 Startups to Inspire Your Own

1/ AI Eraser: Protect your Data from AI​

The Takeaway: It may seem ironic to use AI to protect your data from other AI systems, but this tool assures you that it won't collect any of your data.

2/ Clothes Doctor: Exceptional Care for the Clothes You Love​

The Takeaway: Clothes Doctor marketing stands out by educating customers through social media tutorials and UGC, demonstrating how their eco-friendly products can be game changers in garment care.

3/ Shoplift: A/B Testing Doesn’t Have to be a Pain in the SaaS​

The Takeaway: Stay ahead without being a full-time detective with this tool that tracks competitors' new product launches, hires, funding, and more.

EVENT

​​From Stick to Scaling: How to Run a High Growth Company ​

Is your business growth hitting a plateau?

Effective marketing isn't magic—it's about mastering the system for scaling. Let's explore how to unlock the next phase of growth for your business.

• Do you feel like your business could be growing faster but can't pinpoint the block?
• Perhaps you're seeing some growth, but it's not as fast, predictable, or profitable as you’d hoped.
• Maybe you’ve hit a marketing plateau with no clear path to scaling up.

If this resonates, you're not alone.

Join me on Thursday, August 22, as we uncover the common obstacles hindering your business and learn how to break through to new levels of success.

HOW TO GROW YOUR STARTUP ​
​2 Growth Tips to Scale Your Biz

Here are the growth tactics, hacks, and stunts to help you grow your startup:

1/ Billion Dollar Scroll :The TikTok Secrets to Dominating on the World's Most Viral Platform​

If you're running an online store and want to tap into TikTok's massive audience, "Billion Dollar Scroll" is your go-to guide.

Written by e-commerce pros Rafay, Adam, and Colin, this book breaks down:

• How TikTok's algorithm works and how to use it to your advantage
• Simple strategies to boost your sales and visibility
• Tips on working with influencers for bigger impact
• Step-by-step advice to set up and optimize your TikTok Shop
• Real examples of brands making serious money on TikTok

This isn't just theory—it's full of practical tips you can start using right away.

Whether you're just starting out or already managing a successful online store, this guide helps you stay ahead of the competition and make the most of TikTok Shop’s billion-dollar potential.

​

2/ How W Hotels launched the Social Campaign of the Year by getting into bed with influencers​

Luxury hotel brands typically highlight city attractions in their marketing, but W Hotels took a different approach.

Their "Pillow Talk" campaign, focused on influencers in bed, shifted the spotlight from destinations to intimate, unpolished content featuring influencer and celebrity talent.

Campaign Overview:

• Objective: Increase brand awareness and consideration post-pandemic.
• Strategy: Data-driven insights revealed that unpolished, human-centric content resonated best with audiences.
• Execution: "Pillow Talk" is a social-first video series where influencers discuss personal topics while lounging in W Hotel beds worldwide. The content is intentionally raw, capturing off-camera conversations and bloopers to enhance authenticity.
• Examples:
  • ​Pillow Talk with Kristen Kish​
  • ​Pillow Talk with LP Giobbi​

Results:

• Over 15 million impressions across social media.
• 9% average engagement rate (industry standard: 2%).
• Significant KPI impact: Brand awareness up by 4.4 points, consideration by 2.5 points.
• Ongoing success with new episodes and industry recognition.

Key Takeaways:

1. Unique POV: Effective content marketing requires a brand's authentic voice, engaging viewers naturally without overt sales pitches.
2. Natural Influencer Fit: Align with micro-influencers who resonate with your brand to build trust and drive engagement.
3. Omnichannel Distribution: Expand reach across platforms by tailoring content for different formats and screen sizes.

W Hotels' "Pillow Talk" campaign exemplifies how creative influencer marketing can elevate a luxury brand.

Check out the detailed case study here -> LINK HERE​

TOOL OF THE WEEK: ​
​The AI Writer that also identifies vital SEO gaps​

SEO.ai is an AI-powered tool designed to optimize content for search engines.

It helps users create, edit, and refine content by providing data-driven SEO suggestions, keyword analysis, and real-time optimization tips.

The tool aims to improve search engine rankings and increase organic traffic by ensuring that content is both relevant and optimized.

PODCAST: IF I WAS STARTING TODAY

​Grow, Sell, or Cashflow Your Business from a Guy with a 9-Figure Exit​

​

Jim talks with Dominic Rubino who has bootstrapped multiple businesses to successful exits including a 9 figure exit. Dominic talks about the scalability of trades businesses and gets tactical on his sales and hiring.
​
​TOPICS DISCUSSED IN TODAY’S EPISODE

• Bootstrapping stories
• Team building, hiring strategies
• Niching down
• Growth, Sale, or Cashflow
• Mastering Sales
• Training your team

Would you like to be featured on my podcast? Email me at newsletter@growthhit.com​

BUILD IN PUBLIC​
​NEAT BUILD IN PUBLIC - RECAP!

We acquired Neat, the sweat-proof apparel brand, in September 2023, and it's been a whirlwind ever since!

​Here's a speedy scoop ​

September 2023

• ​Big News: We snagged Neat Apparel ​

October 2023

• ​Growth Magic: Unveiling My Hack for Neat's growth ​
• ​Influencer Oops: My not-so-shiny moment ​
• ​Growth Secret: Neat's No-Brainer Offer ​

November 2023

• ​Sale Scoop: Neat's Black Friday & Cyber Monday wins ​
• ​Sneaky Peeks: Neat's fresh look & feel, from products to cart​
• ​Why Neat?: All about the IP intrigue ​

December 2023

• ​Do Ugly Ads Work? You tell us ​
• ​90 Days Since Acquiring NEAT: Here’s What We’ve Learned​
• ​How Do You Make Good UGC Ads? (Examples from Neat) ​

January 2024

• ​Flew 2,856 miles for the ultimate photo shoot, ended up spilling coffee on our model.​
• ​Will This Sweat-Proof Shirt Ad Convert? (Let's see )​

February 2024

• ​The Ad That Could Change Everything for Neat’s Clothing ​
• ​Oops, We Ran Out! The NEAT (Accidental) Marketing Magic of Low Inventory ​

March 2024

• ​The 5 Pillars of Growth: A Sneak Peek at Neat™’s Growth Plan ​
• ​Paid Search: Can We Optimize Neat’s Google Ads for Success? ​

April 2024

• ​We Did It! The All-New Neat’s Website is Here (and It’s Awesome!) ​

May 2024

• ​Neat hits 4 figures in one day!​
• ​Neat is running out of stock (again). Preorder or Waitlist?​

June 2024:

• ​The $153 Mistake vs. the $24 Miracle: What We Learned About Paid Ads​
• ​Crushing it : 3.64 ROAS for Neat (Last 7 days)​
• ​Zero to Sold Out: How We Aced Our Core Shirt Launch!​
• ​How we took Neat’s conversion rate from 0.6% to 3.4%​

July 2024:

• ​Neat Reveals: The Email Welcome Flow for 50% Repeat Purchases​
• ​What color shirt do you want​
• ​Head-to-Head: A Preview of Neat’s Social Media Ads​
• ​Investing in the Right Move: A Recipe for 10X Growth​

August 2024:

• ​Neat Sweatproof Shirts: Gone But Not Forgotten​
• ​Pre-Order Test: From $100 to $1000 – Scaling for Success​

What's new this week

Jim Huffman @JimWHuffman Well, we have a NEW top performing ad for our brand, Neat. 🤔 Why do you think this ad works? It's out performing my water balloon video and our handsome model video? #entrepreneurship #marketing #digitalmarketing #growthmarketing #marketing #startup 7:56 PM • Aug 7, 2024 0 Retweets 0 Likes

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​
(Need help growing with paid ads? Hit us up at @growthhit )

Want more updates on how we're growing Neat?

A BONUS FOR YOU ​
​Something Fun . . .

Top Growth Tools & Resources​
​Tools and Resources

Here are some tools we find helpful:

• Best Testing Tool - Convert​
• Best Ad Creative Tool - Ad Creative AI​
• Best Email Marketing Tool - Ripple AI​
• Best Growth System - GrowthMarketingOS​
• Best Copywriting Tool - Smartwriter.ai​
• Best Cold Email Outreach Tool - Smartlead​
• Best CRM Tool - PipeDrive​
• Best Communication Tool - Slack​
• Best Project Management Tool - Asana​

LOOKING FOR MORE?​
​How Can I Help?

• My Agency - GrowthHit​
• One Off Task: Growth Task​
• My Operating System: GrowthMarketingOS​
• Podcast - If I Was Starting Today​
• My Book: The Growth Marketer's Playbook​