What You'll Learn Today

In 5 minutes, you'll be learning about the following:

1. Nine Marketing Examples that Tap into Cognitive Biases
2. RIP Photoshop, Canva is taking over
3. ​You Can Do Hard Things - A letter to my 2 daughters (and Founders) [PODCAST]​
4. Conduct AI-powered Website Audits Daily [Tool]
5. Turn Slack Messages into Searchable Knowledge Base [Tool]

What did everyone enjoy last week?

The most clicked link was ... Borrow talent from Fortune 500 companies​

🚀 We Are Hiring!

We're looking for talented individuals to fill two exciting roles:

1. Conversion Rate Optimization Expert - APPLY HERE​
2. Meta & Google Ads Expert - APPLY HERE​

Cheers,

Jim Huffman, GrowthHit CEO
​(Want a friend? Let's connect on Twitter or LinkedIn)

WHAT IS YOUR NEXT BIG IDEA? ​
​3 Startups to Inspire Your Own

1/ Bex: Get Instant Answers & Unblock Your Workflow.​

The Takeaway: This tool turns your Slack messages into a searchable knowledge base, so you never have to repeat answers or hunt for info again

2/ Lovevery: Playtime With A Purpose​

The Takeaway: Lovevery delivers fun, age-appropriate toys with guidance on how to play and learn together. It's a subscription service that keeps kids engaged and growing with new surprises every box!

3/ ZixFlow: Accelerate Growth with AI​

The Takeaway: This CRM stands out by integrating with SMS, WhatsApp, and LinkedIn to create AI-powered, personalized experiences at scale—very powerful!

THE GROWTH MARKETING OPERATING SYSTEM

​​Announcing "The Growth Marketing Operating System" [PRE-ORDER]

Remember "The Growth Marketer’s Playbook" from 6 years ago?

It sold 1000s of copies and even topped Seth Godin on Amazon for 72 hours.

Well, I've learned a lot since then. The real barrier to growth is not ideas or tactics.

It's a lack of systems.

Most efforts are scatter-shot, wasting time and money without direction.

Realizing this, I've created The Growth Marketing Operating System.

This is a program with resources, frameworks, and tutorials to build a solid growth system.

Exciting news: It launches this fall at $450, but I'm offering a special pre-order for $119 to the first 150 supporters.

Ready to leave behind the hit-or-miss approach and boost your growth?

​Pre-order now and secure your copy at this exclusive price.

HOW TO GROW YOUR STARTUP ​
​2 Growth Tips to Scale Your Biz

Here are the growth tactics, hacks, and stunts to help you grow your startup:

1/ 9 marketing examples that tap into cognitive biases​

1/ Alka-Seltzer and The Suggestibility Bias​

Alka-Seltzer infamous jingle “plop, plop, fizz, fizz, oh, what a relief it is” reminded customers to take two tablets instead of one. Sales doubled.

2/ Nomad List and The Halo Effect​

Nomad List started donating 5% of revenue to remove CO2 from the atmosphere. Conversions increased 200%. Yes. This is unbelievable.

3/ Uber and Our Bias Towards Certainty​

Uber's map didn't reduce waiting time but it did make waiting less frustrating. The uncertainty of waiting bothers us more than the duration.

4/ Swedish Blood Banks and The Peak End Rule​

When you donate blood in Sweden you get sent a follow up text when your blood’s been used. The happy ending makes us want to do it again.

5/ Rolls Royce and The Anchoring Bias​

Rolls Royce favourite exhibition spot is yacht and aircraft shows.

“If you’ve been looking at jets all morning, a £300,000 car is an impulse buy. It's like putting sweets next to the counter” — Rory Sutherland

6/ Peloton and The Sunk Cost Fallacy (Money)

A peloton costs $2000. The subscription costs $39/mo. So, either, you're locked in, or you admit to your spouse you've thrown away $2000.

7/ Ikea and The Sunk Cost Fallacy (Time)

Ikea stores are deliberately placed on the outskirts of cities. The extra effort to get there incentivises customers to make the most of their trip.

8/ Lyft and The Left Digit Bias​

Lyft cutting the price of a journey from $15 to $14.99 had the same increase on consumer demand as from $15.99 to $15.

9/ Starbucks and The Cocktail Party Effect​

The sweetest sound in any language is our name. So Starbucks stopped calling out the drink and started using the customer's name instead.

​

2/ RIP Photoshop​

Oliver Jane @heyoliverjane RIP Photoshop. It's been just a month since Canva Create was launched, & it's INSANE. Here are 10 Wild examples. 2:29 PM • Jul 23, 2024 4720 Retweets 25852 Likes Read 380 replies

​

TOOL OF THE WEEK: ​
​Conduct AI Website Audits Daily​

Struggling with website glitches and low engagement?

This AI tool helps by auditing your site daily, and suggesting ways to improve tech, UI/UX, and content, so you keep visitors hooked!

PODCAST: IF I WAS STARTING TODAY

​You Can Do Hard Things - A letter to my 2 daughters (and Founders)​

This week, Jim shares his insights from his experience being a Dad and teaching his kids important life lessons.

TOPICS DISCUSSED IN TODAY’S EPISODE

• Parenting resilience
• Resilience in business
• Growth vs fixed mindset
• 10x thinking
• Asking the right questions
• Leveraging coaches and mentors

Would you like to be featured on my podcast? Email me at newsletter@growthhit.com​

BUILD IN PUBLIC​
​NEAT BUILD IN PUBLIC - RECAP!

We acquired Neat, the sweat-proof apparel brand, in September 2023, and it's been a whirlwind ever since!

​Here's a speedy scoop ​

September 2023

• ​Big News: We snagged Neat Apparel ​

October 2023

• ​Growth Magic: Unveiling My Hack for Neat's growth ​
• ​Influencer Oops: My not-so-shiny moment ​
• ​Growth Secret: Neat's No-Brainer Offer ​

November 2023

• ​Sale Scoop: Neat's Black Friday & Cyber Monday wins ​
• ​Sneaky Peeks: Neat's fresh look & feel, from products to cart​
• ​Why Neat?: All about the IP intrigue ​

December 2023

• ​Do Ugly Ads Work? You tell us ​
• ​90 Days Since Acquiring NEAT: Here’s What We’ve Learned​
• ​How Do You Make Good UGC Ads? (Examples from Neat) ​

January 2024

• ​Flew 2,856 miles for the ultimate photo shoot, ended up spilling coffee on our model.​
• ​Will This Sweat-Proof Shirt Ad Convert? (Let's see )​

February 2024

• ​The Ad That Could Change Everything for Neat’s Clothing ​
• ​Oops, We Ran Out! The NEAT (Accidental) Marketing Magic of Low Inventory ​

March 2024

• ​The 5 Pillars of Growth: A Sneak Peek at Neat™’s Growth Plan ​
• ​Paid Search: Can We Optimize Neat’s Google Ads for Success? ​

April 2024

• ​We Did It! The All-New Neat’s Website is Here (and It’s Awesome!) ​

May 2024

• ​Neat hits 4 figures in one day!​
• ​Neat is running out of stock (again). Preorder or Waitlist?​

June 2024:

• ​The $153 Mistake vs. the $24 Miracle: What We Learned About Paid Ads​
• ​Crushing it : 3.64 ROAS for Neat (Last 7 days)​
• ​Zero to Sold Out: How We Aced Our Core Shirt Launch!​
• ​How we took Neat’s conversion rate from 0.6% to 3.4%​

July 2024:

• ​Neat Reveals: The Email Welcome Flow for 50% Repeat Purchases​
• ​What color shirt do you want​
• ​Head-to-Head: A Preview of Neat’s Social Media Ads​
• ​Investing in the Right Move: A Recipe for 10X Growth​

August 2024:

• ​Neat Sweatproof Shirts: Gone But Not Forgotten​

What's new this week

Jim Huffman @JimWHuffman UPDATE: The latest on our Pre-Order Test. Spend: $100 / Day CPA: $31 ROAS: 426% TLDR: It's (Kind-of ) working!! Now, that we're showing good unit economics we're looking to increase the spend to $1000 / day. We'll be doing it in increments of 10% to 30%. More to come. 2:48 AM • Jul 31, 2024 0 Retweets 1 Likes

​

​
(Need help growing with paid ads? Hit us up at @growthhit )

Want more updates on how we're growing Neat?

A BONUS FOR YOU ​
​Something Fun . . .

Top Growth Tools & Resources​
​Tools and Resources

Here are some tools we find helpful:

• Best Testing Tool - Convert​
• Best Ad Creative Tool - Ad Creative AI​
• Best Email Marketing Tool - Ripple AI​
• Best Growth System - GrowthMarketingOS​
• Best Copywriting Tool - Smartwriter.ai​
• Best Cold Email Outreach Tool - Smartlead​
• Best CRM Tool - PipeDrive​
• Best Communication Tool - Slack​
• Best Project Management Tool - Asana​

LOOKING FOR MORE?​
​How Can I Help?

• My Agency - GrowthHit​
• One Off Task: Growth Task​
• My Operating System: GrowthMarketingOS​
• Podcast - If I Was Starting Today​
• My Book: The Growth Marketer's Playbook​