What You'll Learn Today

In 5 minutes, you'll be learning about the following:

1. Seven ways to build your “founder brand”
2. ​​How to Double Your Business in 10 Minutes | A Scaling Framework [PODCAST]​
3. 5 Steps Amanda Natividad Took to 60x Her Audience in a Year (and Keep Growing It)
4. What color shirt do you want? Neat : Build in Public Update
5. AI-Powered bedtime stories

What did everyone enjoy last week?

The most clicked link was ... Faktor: 2FA codes from your phone​

🚀 We Are Hiring!

We're looking for talented individuals to fill two exciting roles:

1. Conversion Rate Optimization Expert - APPLY HERE​
2. Meta & Google Ads Expert - APPLY HERE​

Cheers,

Jim Huffman, GrowthHit CEO
​(Want a friend? Let's connect on Twitter or LinkedIn)

WHAT IS YOUR NEXT BIG IDEA? ​
​3 Startups to Inspire Your Own

1/ Glamnetic: Magnetic Eyelashes and Press-on Nails​

The Takeaway: Smart beauty brand that is leveraging social commerce with innovative press-on nails and magnetic lashes.

2/ Sleepy Tales: AI-Powered bedtime stories​

The Takeaway: Endless bedtime stories for your kids-courtesy of AI. No more reruns at bedtime!

3/ Ginix: Monitor product reviews in realtime​

The Takeaway: Helps navigate the chaos of monitoring multiple review sites, staying on top of reviews, and avoiding surprise hits to your business reputation.

​Growth Calender: A 12-Month Blueprint for Growth​

🤔 Still don't have a growth plan for 2024?
​
Here is a little secret to making a plan that you'll actually use.
​
Spoiler: It's not about your plan. It's about your calendar.
​
Enter the Growth Calendar Framework.
​
A tactical 12-month blueprint that schedules "Always On" Growth Channels and "Marketing Moments."
​
Stop focusing on a "2024 Planning Deck" that'll collect dust in your Google Drive. Start making a growth calendar.
​
BELOW IS A VIDEO BREAKING IT DOWN 👇

HOW TO GROW YOUR STARTUP ​
​2 Growth Tips to Scale Your Biz

Here are the growth tactics, hacks, and stunts to help you grow your startup:

1/ 5 Steps Amanda Natividad Took to 60x Her Audience in a Year (and Keep Growing It)​

Amanda Natividad grew her Twitter following from 1k to 60k in a year, now boasting over 100k followers. She also has 12k LinkedIn followers and 5k subscribers to her newsletter, The Menu. She understands the balance between virality and value, choosing to prioritize content that aligns with her goals and provides genuine value to her audience.

​Demand Curve recently talked to her about her audience building story and the tactics she recommends.

Below are the takeaways :

1/ Know what you want to get out of audience building

Amanda's journey began with clear, measurable goals. Initially driven by an external goal to grow the brand she was working for, Amanda used courses and direct-response copywriting techniques to enhance her skills. This led to personal goals, like avoiding traditional job hunts.

Her success underscores the importance of setting specific, time-bound, and adaptable goal.

2/ Pick a lane : Stick with it until you’re ready to explore a little

You need a topic: the thing that people follow you for because they want your take on it.

Stick with it until you’ve reached a certain critical mass. At that point, it’s okay to get a little exploratory.

3/ Be Direct

Amanda applies direct-response copywriting to her content—a skill she learned as a marketer, but one that she learned to apply to her own content after taking our audience-building course.

Get to the value right away.

Here is an example:

There’s no fluff in that post. Instead, there’s:

• Quick value realization: You learn almost right away what to ask a hiring manager.
• Active voice: “clarify,” “learn,” “get.” That’s not to say that every sentence has to be an imperative. But it shouldn’t be passive.
• Clarity. You might not agree with the post. But you know exactly what it’s saying.

4/ Don’t be a douche

We’ll use a tongue-in-cheek quote from Amanda’s newsletter to sum this one up: “Don’t be cringe about it. Skip the fake statistics, don't write up some ‘get rich quick’ scheme, and for the love of god, if you're going to write a thread on people to follow, include women and underrepresented people because if I find out you didn't, I will spend the rest of my life quietly finding ways to destroy you.”

5/ Care more about the things you can’t measure

Don’t get too hung up on numbers. Twitter is a community. Just as you “wouldn’t walk into a party and begin shouting over everyone,” like Amanda tweeted in a post we featured earlier, you wouldn’t start number-crunching the minute you left that party. You wouldn’t tally how many conversations you had, how many of your jokes landed, how many friends you made. You’d reflect on the night at large and what it meant to you.

​Click here to read the full article

​

2/ Seven ways to build your “founder brand”​

TOOL OF THE WEEK: ​
​How to turn your app ideas into reality with Databutton​

Databutton is an intuitive no-code platform that enables users to create custom web applications and automate workflows without needing full-stack development skills.

PODCAST: IF I WAS STARTING TODAY

​How to Double Your Business in 10 Minutes | A Scaling Framework​

This week, Jim shares a framework for how to 2x your business in 10 minutes and gets tactical with 9 tools to implement today.

TOPICS DISCUSSED IN TODAY’S EPISODE

• Double your business in 10 minutes
• Comfort Work Trap
• Leverage and Naval
• 9 Tools to 2x your business
• Case study: Neat Apparel
• Case Study: GrowthHit
• Upcoming tools

Would you like to be featured on my podcast? Email me at newsletter@growthhit.com​

BUILD IN PUBLIC​
​NEAT BUILD IN PUBLIC - RECAP!

We acquired Neat, the sweat-proof apparel brand, in September 2023, and it's been a whirlwind ever since!

​Here's a speedy scoop ​

September 2023

• ​Big News: We snagged Neat Apparel ​

October 2023

• ​Growth Magic: Unveiling My Hack for Neat's growth ​
• ​Influencer Oops: My not-so-shiny moment ​
• ​Growth Secret: Neat's No-Brainer Offer ​

November 2023

• ​Sale Scoop: Neat's Black Friday & Cyber Monday wins ​
• ​Sneaky Peeks: Neat's fresh look & feel, from products to cart​
• ​Why Neat?: All about the IP intrigue ​

December 2023

• ​Do Ugly Ads Work? You tell us ​
• ​90 Days Since Acquiring NEAT : Here’s What We’ve Learned​
• ​How Do You Make Good UGC Ads? (Examples from Neat) ​

January 2024

• ​Flew 2,856 miles for the ultimate photo shoot, ended up spilling coffee on our model.​
• ​Will This Sweat-Proof Shirt Ad Convert? (Let's see )​

February 2024

• ​The Ad That Could Change Everything for Neat’s Clothing ​
• ​Oops, We Ran Out! The NEAT (Accidental) Marketing Magic of Low Inventory ​

March 2024

• ​The 5 Pillars of Growth: A Sneak Peek at Neat™’s Growth Plan ​
• ​Paid Search: Can We Optimize Neat’s Google Ads for Success? ​

April 2024

• ​We Did It! The All-New Neat’s Website is Here (and It’s Awesome!) ​

May 2024

• ​Neat hits 4 figures in one day!​
• ​Neat is running out of stock (again). Preorder or Waitlist?​

June 2024:

• ​The $153 Mistake vs. the $24 Miracle: What We Learned About Paid Ads​
• ​Crushing it : 3.64 ROAS for Neat (Last 7 days)​
• ​Zero to Sold Out: How We Aced Our Core Shirt Launch!​
• ​How we took Neat’s conversion rate from 0.6% to 3.4%​

July 2024:

• ​Neat Reveals: The Email Welcome Flow for 50% Repeat Purchases​

What's new this week:

Jim Huffman @JimWHuffman Umm . . . What color shirt do you want? As we make our next order for $50k worth or product, we get to add new colors. But, I have no idea how to pick colors. 4:7 PM • Jul 2, 2024 0 Retweets 1 Likes Read 1 replies

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(Need help growing with paid ads? Hit us up at @growthhit )

Want more updates on how we're growing Neat?

A BONUS FOR YOU ​
​Something Fun . . .

Top Growth Tools & Resources​
​Tools and Resources

Here are some tools we find helpful:

• Best Testing Tool - Convert​
• Best Ad Creative Tool - Ad Creative AI​
• Best Email Marketing Tool - Ripple AI​
• Best Growth System - GrowthMarketingOS​
• Best Copywriting Tool - Smartwriter.ai​
• Best Cold Email Outreach Tool - Smartlead​
• Best CRM Tool - PipeDrive​
• Best Communication Tool - Slack​
• Best Project Management Tool - Asana​

LOOKING FOR MORE?​
​How Can I Help?

• My Agency - GrowthHit​
• One Off Task: Growth Task​
• My Operating System: GrowthMarketingOS​
• Podcast - If I Was Starting Today​
• My Book: The Growth Marketer's Playbook​